driven by data

inspirations + work samples

inspiration #1

Strava

Strava is the Swedish word for "strive", which epitomizes who we are and what we do: If you’re striving to improve, no matter your goals or ability, you’re one of us.

strava.com/about

Strava

noun
an app to track runs / rides
verb
to track your runs / rides using the app

  • A brand that became a verb (like Google, Biro etc)
  • Set apart from competition by defining themselves as a community instead of a business
  • App tracks & analyses athlete's performance
  • Built on data generated by the very community (UGC)

STRAVA segments: The game changer

"There are two eras of endurance sport history: before segments, and after segments"

Hot features

inspiration #2

Without a home

Data driven visual storytelling

by the ABC and Small Multiples

"This Fact File, […] is one of the first using geographical areas to reveal how the patterns of homelessness have changed" over time.
  • Investigates root causes of the problem
  • Clean and appropriate visual representations
  • Concise textual narrative
  • Visuals and narrative presented in equal weight

#3 samples

from my portfolio

borbely.info

Oxford Street

A story that cried out to be quantified as numbers told its story of demise more than anything.


  • geographic data from our own surveys
  • numbers, map and video creates evidence
  • interactive web map with Google Street View provides real life experience

Fire map

Map of realtime bushfire incidents across New South Wales and Victoria designed to be embedded into Fairfax news articles.

  • 3 parts: map, proxy, config util
  • unlimited simultaneous instances
  • considerate emergency service resource usage via proxy
  • zero know-how implementation

Discover your electorate

  • Developed to acompany NSW state election coverage
  • Easy to digest / quick to scan
  • Customisable default electorate to match article topic
  • outstanding ROI: 7 digit impressions